The Safe Web Guide.
Scam Alerts, Common Scam Types, Online Safety BasicsMonday, April 6, 2026

Booking a Holiday? 5 Signs Your Hotel Deal is a Scam

You have been looking forward to your summer holiday for months. You find a stunning villa in Spain or a luxury hotel in the Lake District on a social media ad or a discount site for half the usual price. The photos are beautiful, and the site urges you to book now to secure the 'exclusive' deal. You enter your card details, excited for the break.

Wait. Take a breath. This is a common form of online scams that preys on holiday excitement. Every year, thousands of people arrive at their destination only to find the villa doesn't exist or the hotel has no record of their booking. Even worse, the 'discount site' was just a front to steal your credit card fraud data.

The 3 Biggest Holiday Scams

1. The 'Ghost' Villa

Criminals steal photos from real estate sites and create fake listings on Facebook Marketplace or Airbnb. They often ask you to pay via wire transfer or 'direct bank link' to avoid platform fees. Once you pay, they vanish.

2. The Fake Airline Support

You search for an airline's customer service number on Google. The top result is a fake 'ad' for a call center. The agent tells you that you must pay a 're-booking fee' via gift cards to fix your ticket. This is a classic tech support scams variation applied to travel.

3. Spoofed Booking Sites

You get an email that looks like it's from Booking.com or Expedia, saying there's a problem with your payment. It provides a link to a fake site that looks identical to the real one. How to identify scam websites is key here: check the URL. If it isn't the exact official domain, close it.

How to Protect Your Holiday Funds

Always pay by credit card. This gives you 'Section 75' protection in the UK, meaning your bank is legally liable to refund you if the holiday is a scam. Never pay by bank transfer. Additionally, check for the ABTA or ATOL logos and verify them on the official registries before booking.

The Golden Rule

If a holiday price seems too good to be true, it is. Stick to well-known booking platforms and never, ever pay for a holiday via bank transfer or gift cards.

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